Get more in the box
Add celebrity storytellers and the latest technology to your products — all while reducing costs and increasing revenues.
Improve your customer experience
Add a QR code to unlock digital superpowers for your product.
Reduce your BOM
Switch from paper instructions to digital to go greener, and save an average of 7% of COGS.
Increase profitability
SKUs Powered by CuriosityQ see a 24% increase in profit on average.
Get unique customer insights
Digital technologies unlock a range of customer and product insights and opportunities.
Powered by CuriosityQ
This is the modern way for kids to enjoy your product’s stories: brought to life with the latest technologies. A digital personality and all the superpowers that follow.
How it works
1.
A QR code to your product
Customers use their smartphones to scan the QR code and access your Powered by CuriosityQ experience.
2.
Celebrity storytellers
Personal explanations from great influencers, scientists, and teachers bring your product to life.
3.
Augmented and virtual reality
The latest XR visualisations add another dimension to your product and increase its virality and WOW-factor.
4.
Feature rich experiences
Gamification, interactive questions, photo sharing, additional monetisation, and much more.
Some brands we work with
CuriosityQ enables us to become greener by removing paper.
Adding this app lets us do digital right and future-proof ourselves. We could try to do it ourselves but it’s a huge investment and risk; this way we jump years ahead.
We’ve seen a 50% increase in profit for our subscriptions; this suggests most $25 single SKUs will see a 20–25% increase in profit.
It was a natural fit for Science + Nature to enable kids to use the CuriosityQ app to do home science experiments in a fun, engaging way. We’ve enjoyed working with the CuriosityQ teams and look forward to the next collab.
Digital experiences we create together
Celebrity storytellers
Go beyond boring instructions. Imagine your best product evangelist could be with your customers as they try your product. What would they say? What stories would ignite curiosity and inspire the customer? Let’s do that!
XR
Augmented reality experiences need to be seen to be believed. Shrink customers to the size of an atom, grow butterfly wings from their back, or let them hold a galaxy in the palm of their hand — delight and engage your audience in new ways. Ask us for some examples.
Achievements
Ask us about how gamification can help! Maybe achievement badges or a live leaderboard would unlock new communities for you.
Step-by-step
Take people on a step-by-step journey through what you want them to discover. What do you want them to do, to feel, and to know? Let’s show them what else is possible and where their imagination can take them now that they have your product.
Quiz games
Get interactive and ask your customers what they think. Do they want your content to be more entertaining or more educational? Let’s set the dial for interactivity to suit your product and get you the data on what people do.
Data capture
By providing customers a high-quality digital experience, we create the value exchange for a closer relationship. This adds opportunities for retargeting customers, upselling, and insights.
Celebrity storytellers
Who makes a great storyteller? Someone who can create a connection. They need to be enthusiastic, energetic, confident, and authentic. We work with some of the best storytellers in the world — and so can you.
In partnership with MEL Science
CuriosityQ is a MEL Science company brought to you by a team of digital and STEM toy experts with over 50 PhDs, 5 STEM Olympiad medals, $25M in funding, and multiple toy and innovation awards.
As MEL Science’s science education platform grew, we started to realise more of the benefits of digital technologies
This was something many toy brands would benefit from — and if we opened it up, we could supercharge products around the world.
Won multiple awards
We’ve won multiple awards for our XR technology, which led us to develop proprietary simulation engines and deep sector expertise.
Discovered the power of professional storytelling
When we merged with Vsauce’s Curiosity Box, we discovered the awesome power of professional storytelling and its ability to ignite curiosity and inspire learning in others.
Got more feedback
As we received more feedback, the benefits of our app grew. It became more engaging, more fun, and more educational. The fresh influx of data on our products helped us evolve faster.
Created better customer experiences
We let our customers’ actions speak for them, and learned what makes them click.
Leadership team
CEO
Tara Hamilton-Whitaker
EVP Just Eat. PLC (FTSE 100), responsible for product & tech, business expansion. Group Digital Director for Time Inc UK, the UK’s largest digital publisher. A career of helping offline industries make digital work for them.
Founder, Exec Chair
Vassili Philippov
Co-founder & COO at SPB Software, the leading Windows Mobile app development platform.
Gold medal winner of Physics & Programming Olympiads, PhD in Math and six technology patents.
CIO • Innovation
Michael Stevens
Founder of Vsauce and Curiosity Box, the subscription for thinkers.
Strategist at Google and YouTube for 5 years. The leading science communicator in the world with 20M+ followers, and influential within the creator community.
CMO • Marketing
Ed Relf
CMO at EdTech company Busuu (acquired by Chegg for $430M).
BAFTA-winning CMO Mind Candy (0 → 80M users).
Founder & CEO at Laundrapp ($12M raised).
VP Commercial
Edd Stockwell
Consumer product and partnership experience in C-level positions at Busuu, Mrs. Wordsmith, and Tutorfair. Expertise in adding meaningful digital experiences to offline consumer products.
Thank you!
We will get in touch as soon as possible.
Get in touch
We are looking for partners with products for ages 7–12, selling over 8,000 units per SKU per year, who would like to augment their product with a digital experience.
If you would like to learn more about becoming Powered by CuriosityQ, please get in touch.